2015 Gold Plate Award Winners
The 2015 Gold Plate Awards highlight outstanding programs FMI members have implemented to encourage families to share more meals, together at home, more often. This year in conjunction with the FMI Foundation’s launch of National Family Meals Month™, we also honor the contributions these companies are making to help raise consumer awareness of the many benefits of family meals.
Retailer Category A (1-49 stores)
Acme Fresh Market – Feeding the Families of Our Community for over 120 years – understands the family to be the center of their grocery business. A vision of Steve Albrecht, former president of Acme Fresh Market, the goal of Acme’s family meals campaign and their ongoing commitment to family meal promotion is to forge an emotional attachment between their brand and their community of customers. Albrecht elaborates on this philosophy in his introduction to The Surprising Power of Family Meals by Miriam Weinstein.
“We believe, as a family-owned and family-operated grocery company, that we have an obligation to offer families a wide assortment of top quality foods – and we think we do – but we wish to go one step further. We want to help Moms and Dads realize the surprising power of family meals.”
Steve Albrecht, Former President, Acme Fresh Market
Retailer Category B (50 – 199 stores)
Launched in 2008 with a goal to help families enjoy more meals together, Price Chopper’s Family Mealtimes Matter program began as a collaborative effort with Cornell Cooperative Extension educators. The program also seeks to encourage healthier habits that are consistent with USDA and Dietary Guidelines for Americans, and facilitate usage of the NuVal Nutrition Scoring system at Price Chopper. Today Price Chopper’s program counts New York State’s SNAP Education program, “Eat Smart New York” and the Times Union newspaper as partners.
“Our higher purpose as a company is to help people feed and care for themselves and their families, so we’re committed to helping our customers source quality fresh food and reap the benefit of information that can inform good choices – both inside our supermarkets and in life. By offering nutritional guidance and food solutions that encourage families to break bread together day in and day out, we’ve realized that we can personalize and localize our impact.”
Mona Golub, Vice President, Public Relations and Consumer Services
Savory: Fast, Fresh and Easy™
Retailer Category C (200+ stores)
Savory: Fast, Fresh and Easy is an exciting new meal platform developed by Ahold USA to help their customers save time and money while eating well. With these key customer needs in mind, the program offers recipe resources, budget friendly tips and coupons, and time-saving solutions to help customers make easy-to-prepare family meals every day.
“Savory was designed to help make every day a little fresher, a little easier, and little more delicious for our busy customers,” said Amy Hahn, senior vice president of marketing, Ahold USA. “Savory is a go-to guide with inspirational recipes and meal solutions that help our customers save time, save money, and eat well.”
Food Manufacturer Category
Ben’s Beginners™, a national program from the UNCLE BEN’S® Brand, is dedicated to helping children develop healthier eating habits by learning how to cook. The Ben’s Beginners™ movement encourages parents to connect with their kids in the kitchen. It shows families that cooking isn’t just a skill; it’s a life lesson that inspires children to make healthier decisions about eating.
“Mars is honored to be recognized by FMI for bringing families together through Ben’s Beginners™,” said Lara McCauley, Vice President of Corporate Affairs, Mars Food North America, the parent company of the UNCLE BEN’S® Brand. “Through Ben’s Beginners™ we’ve seen thousands of families connecting in the kitchen which helps encourage children to learn this crucial life skill of cooking so they are able to build healthy eating habits they can carry with them for life.”
Gold Plate Awards Reception
During a reception on Capitol Hill that featured recipes from supermarket chefs, we honored our Gold Plate Award winners.
House Agriculture Chairman Congressman Michael Conaway (R-TX-11) shares, “good things happen during family meal time” at a reception for National Family Meals Month.
Leslie Sarasin, president and CEO of FMI, and Katie Swartz from Acme Fresh Market
Leslie Sarasin and Price Chopper’s Ellie Wilson
Leslie Sarasin and Shirley Axe of Ahold USA
Mars’ Ben’s Beginners™ program’s Shannon Campagna and Leslie Sarasin
Check out our Flickr for more Gold Plate Award photos!
Past Gold Plate Award Winners
Click here to view past winning program descriptions and honorable mentions.